Privacy policy

Last updated: [22 June 2026]

971Base ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, why we collect it, how we use it, and the rights you have over it.

This policy is written to comply with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and is also intended to meet the expectations of visitors in the EU and UK under the GDPR.

Who we are

971Base is a sole establishment licensed in the Emirate of Dubai by the Department of Economy and Tourism (Professional Trade Licence No. [insert licence number]), owned by Joao Paulo Netto.

We are the controller responsible for your personal data. If you have any questions about this policy or wish to exercise your rights, contact us at: [privacy@971base.ae].

1. Information we collect

We collect information in three ways:

  • Information you give us — when you fill out a form, book a call, message us on WhatsApp, or contact us. This can include your name, email address, phone number, company name, and the content of your message.

  • Information from how you use the site — such as the pages you visit, how long you stay, and what you click, collected through cookies and similar tools.

  • Information from tools we use — some third-party tools (such as analytics, messaging, and booking tools) collect data to help us run and improve our website and services.

We do not knowingly collect personal data from children under 16.

2. Why we use your information and our legal basis

We use your information to:

  • Reply to your enquiries and messages — basis: your consent and our legitimate interest in responding to you.

  • Provide, manage, and improve our services — basis: performance of a contract and our legitimate interest.

  • Book and manage calls and projects — basis: performance of a contract.

  • Send updates relevant to our work together — basis: your consent or our legitimate interest.

  • Understand how people use our website — basis: your consent (where required) and our legitimate interest.

We do not sell your personal information.

3. Cookies and similar technologies

We use cookies and similar tools (including Google Tag Manager and analytics) to remember your preferences, keep the website working correctly, and understand which pages are most useful.

Where required, we ask for your consent before setting non-essential cookies. You can also control cookies through your browser settings. Turning off cookies may affect how some parts of the site work.

4. Who we share your information with

We share your information only with:

  • Service providers that help us run our business — including providers of customer-relationship management (CRM), messaging and AI automation, website analytics, email, and booking/scheduling tools.

  • Authorities or third parties — where we are required to by law, in response to a valid legal request, or to protect our rights.

These providers may only use your data to provide their service to us and are required to protect it.

5. International data transfers

Some of the service providers we use are located outside the United Arab Emirates, including in the United States. This means your personal data may be transferred to, and processed in, countries with different data protection laws.

Where we transfer personal data outside the UAE, we take steps to ensure it remains protected, including by relying on data processing agreements and recognised transfer safeguards (such as Standard Contractual Clauses) with our providers, in line with the UAE Personal Data Protection Law and, where applicable, the GDPR.

6. How we protect your information

We use reasonable technical and organizational measures to keep your data safe. No system is completely secure, but we work to protect your information from loss, misuse, and unauthorized access.

7. How long we keep your information

We keep your information only as long as needed:

  • to provide our services,

  • to meet legal, tax, or accounting requirements, and

  • to resolve disputes or enforce our agreements.

When we no longer need your data, we take steps to delete or anonymize it.

8. Your rights

Depending on where you live, you may have the right to:

  • access the personal data we hold about you,

  • ask us to correct inaccurate or outdated data,

  • ask us to delete some or all of your data,

  • object to or restrict certain uses of your data,

  • request a copy of your data in a portable format, and

  • withdraw your consent at any time (this does not affect processing already carried out).

To exercise any of these rights, contact us using the details above. You also have the right to lodge a complaint with the UAE Data Office or, if you are in the EU/UK, with your local data protection authority.

9. Third-party links

Our website may link to other sites. We are not responsible for the privacy practices of those sites and encourage you to read their policies.

10. Changes to this policy

We may update this policy from time to time. If we make significant changes, we will update the "Last updated" date at the top of this page. Your continued use of the site means you accept the updated policy.